TruthMolar Terms and Conditions — Dental Offices and Dental Support Organizations

1. Definitions

1.1 Platform: the TruthMolar consumer service and the office, agency, and administrative applications operated by UDight LLC.

1.2 Office: one physical dental practice location, anchored to a record in the federal NPI registry. The registry is the sole source of listing existence; TruthMolar has no obligation to create, maintain, or remove any listing except as the registry and these Terms provide.

1.3 Organization: the platform account umbrella holding Member's team users, credit ledger, and Offices. A dental support organization ("DSO") operates one Organization covering multiple Offices.

1.4 Patient Introduction (or "Introduction"): the delivery, by text message and/or email, of a patient's contact details and requested treatment to an Office, made at the patient's own request. Delivery of an Introduction is the only billing event on the platform.

1.5 Credit: prepaid dollars on the Organization's ledger. Credit is redeemable solely for Patient Introductions, has no cash value, is not a deposit, is not transferable, and earns no interest.

1.6 Granted Credit: Credit issued by TruthMolar without payment — promotions, gifts, goodwill grants, and credit returned by a refund. Purchased Credit is Credit Member paid for.

2. Nature of the service — what TruthMolar is and is not

2.1 TruthMolar provides consumer education and Patient Introductions. TruthMolar is not a dental or medical provider, does not practice dentistry, does not diagnose, treat, or advise patients, and does not evaluate, endorse, recommend, or select any Office for any patient. Patients choose Offices themselves from neutral, labeled listings.

2.2 No referral relationship. Nothing in these Terms creates a professional referral arrangement, fee-split, partnership, joint venture, franchise, employment, or agency relationship between TruthMolar and Member. TruthMolar is not Member's marketing agent, representative, or business associate. Introduction fees are flat, advertising-style fees for the delivery of a patient-initiated contact and are not contingent on, or calculated from, any treatment performed or revenue collected.

2.3 No guarantees. TruthMolar makes no promise of any kind regarding: the number of Introductions delivered; the rate at which patients book, show, or accept treatment; Member's placement, visibility, or ordering in any patient-facing surface; or any revenue, growth, or business outcome. Member acknowledges it is purchasing individual Introductions, one at a time, and nothing else.

2.4 Member's practice is Member's alone. Member is solely responsible for the practice of dentistry at its Offices, including licensure, scope of practice, clinical judgment, patient care, recordkeeping, advertising compliance, insurance participation, and every interaction with every patient — including patients whose contact arrived through an Introduction. TruthMolar has no responsibility for, and no visibility into, care delivered at any Office.

2.5 HIPAA posture. TruthMolar is not a covered entity acting as Member's business associate; patient data on the platform flows under the patient's own authorization, and TruthMolar never ingests Member's patient records. Member shall not transmit protected health information from its own records to TruthMolar.

3. Membership, verification, and activation

3.1 Membership is free. Presence, verification, the office portal, and the public profile carry no charge on any channel. TruthMolar may introduce or change platform pricing prospectively under Section 12.

3.2 Verification. Before an Office activates, it must pass the checks TruthMolar requires. TruthMolar sets those checks and may change them at its sole discretion; currently they are a business document (business license, utility bill, or EIN letter) and confirmation of the Office's practice phone number by TruthMolar's team. Documents cover only the Offices Member assigns them to. For a multi-location Organization, each Office is verified individually, and Offices are claimed and verified in the sequence the platform presents. TruthMolar may re-verify any Office at any time; on failure, reminders run for fifteen (15) days with delivery continuing, after which delivery pauses for that Office until it passes.

3.3 Sole discretion to admit. TruthMolar may decline, hold, or condition any signup, claim, verification, or activation, at its sole discretion, with or without stated reason. TruthMolar owes no Office publication, activation, or continued presence. Passing verification creates no entitlement to activation; activation creates no entitlement to Introductions or to any placement.

3.4 Contested claims. Competing claims to an Office are resolved by TruthMolar's dispute process at TruthMolar's sole determination; TruthMolar decides what evidence it relies on and how it weighs it. During a dispute the Office is frozen for all claimants. TruthMolar's determination of who controls an Office on the platform is final and concerns platform access only; it decides nothing about real-world ownership.

3.5 Team users. Member's Organization may hold multiple users in roles the platform defines. Every act taken by any user under Member's Organization — every purchase, setting, profile edit, outcome report, and communication — is Member's act. Member is responsible for controlling who holds access and for removing departed personnel; TruthMolar may rely on any instruction from any credentialed user.

3.6 DSO responsibility. An Organization covering multiple Offices is responsible, at the Organization level, for every covered Office and every team user. A breach at one Office is a breach by the Organization, and TruthMolar may apply any remedy under Section 10 to the offending Office, to any subset of Offices, or to the whole Organization, at its discretion.

4. Payment: prepaid Credit only

4.1 Prepaid only; delivery is the billing event. All Introductions are paid from Credit already on the Organization's ledger at the moment of delivery. TruthMolar never invoices Member and extends no credit terms except the credit floor in Section 4.6. Each Introduction is debited at the price in effect at delivery; the debit is final upon delivery, subject only to Section 6.

4.2 Prices. Each Introduction is debited at the price in effect for it at the moment of delivery, as determined by TruthMolar and recorded on the platform. Prices may vary by Introduction type, by treatment estimate, and by Organization, NPI, or Office, all as TruthMolar sets them from time to time. TruthMolar has no obligation to publish a price schedule; the ledger entry for each delivered Introduction states the amount debited. Prices may change prospectively under Section 12; a delivered Introduction is never repriced.

4.3 Card on file and top-ups. Member funds Credit by card via TruthMolar's payment processor. Member authorizes TruthMolar to charge the card on file for every top-up Member initiates and, where automatic top-up is enabled, to charge the card off-session for the configured amount whenever the balance falls below the configured threshold. A failed automatic top-up is a delivery hold, not a suspension. Member is responsible for chargebacks and their fees; a chargeback on a legitimately delivered Introduction is a material breach.

4.4 Promotional credits are discretionary. TruthMolar may, at its sole discretion, offer promotional or bonus Credit on terms it sets, and may modify, condition, withhold, or discontinue any such offer at any time before the Credit posts. No promotional program creates any entitlement, and nothing in these Terms obligates TruthMolar to grant any Credit. Any promotional Credit that does post is Granted Credit under Section 4.5.

4.5 Refundability is fixed at grant. Purchased Credit is refundable to the card that funded it upon account closure and never expires. All Granted Credit — promotions, gifts, goodwill grants, and refund-returned credit — is non-refundable, has no cash value, and expires ninety (90) days after grant. Expired Credit is forfeited without compensation. Refundability is decided when Credit is granted and is never re-characterized afterward.

4.6 Credit floor and delivery holds. An Introduction that cannot be paid from Credit (beyond any credit floor TruthMolar has extended to the Organization) is not delivered. An empty ledger pauses delivery and nothing else; it is not a suspension and creates no claim against TruthMolar. Any negative balance created by the credit floor is a debt due on demand.

5. Introductions

5.1 Introductions are created only by explicit patient action, each is addressed to exactly one Office, and each is delivered, not offered: there is nothing to accept and no booking machinery. At least one message accepted by a delivery provider constitutes delivery.

5.2 Not billable, ever: a patient who viewed content and did not request a time; a request routed to an Office that does not perform the treatment or accept the patient's payment method (TruthMolar's routing error); a duplicate — the same Organization hearing from the same patient (same account or same phone number) within sixty (60) days of the last charged Introduction (the duplicate is still delivered, simply never charged); a request delivered to a wrong or dead number; a request in a waitlisted area.

5.3 Permitted use of patient contact data. Contact details in an Introduction are provided solely so the Office can schedule the visit the patient requested. Member shall not resell, share, rent, aggregate, or otherwise commercialize them, shall not add the patient to marketing lists absent the patient's separate consent, and shall honor every opt-out (including STOP) immediately. Member is solely responsible for its own outreach complying with the TCPA and all telemarketing and privacy laws; TruthMolar's delivery of an Introduction is not consent for anything beyond scheduling the requested visit.

5.4 Opt-outs and pacing. Member may opt out of higher estimate bands and use the pacing controls the portal offers. These controls limit what Member receives; they impose no obligation on TruthMolar to deliver anything.

5.5 Technical records. TruthMolar records the IP address, device and browser details, and time of every sign-in, acceptance of these Terms, submission, edit, and payment made through the platform, and keeps them as part of the account record for security, fraud prevention, dispute resolution, and compliance with law. Member consents to this collection on behalf of itself and every user of its account.

6. Outcomes, refunds, and reversals

6.1 The closed refund set. Refunds exist only for the following, each verifiable by TruthMolar without relying on anyone's say-so: wrong number, duplicate, out of area, service not offered. Nothing that occurs after delivery — no-shows, cancellations, declined treatment, price disagreements, patient dissatisfaction — is grounds for a refund. Refunds return as Credit to the funding ledger, never to a card (except the account-closure refund of Purchased Credit under Section 4.5).

6.2 Outcome reporting. Outcomes ("it happened", "it didn't work out", "wrong number") are reported through the signed links delivered with each Introduction. A link may set only the first outcome. All outcome changes are recorded in an append-only history with actor, channel, time, and reason.

6.3 Automatic wrong-number refund and its reversal. A first-reported wrong number refunds the Introduction to the ledger automatically, at most once per Introduction. If a wrong-number outcome is later changed to "it happened", the refunded amount is automatically re-debited from the ledger. Member acknowledges this before confirming any such change.

6.4 Reversals of "it happened". A recorded "it happened" may be challenged only through the platform's reversal request, decided by TruthMolar in its sole discretion. TruthMolar's decision on any reversal, refund, or outcome is final. Outcome data affects routing quality and reporting; except as this Section 6 states, it never affects billing.

6.5 Outcome honesty. Reporting outcomes Member does not in good faith believe accurate, or directing patients to circumvent the platform to avoid an Introduction charge, is gaming under Section 8.3.

7. Public profile and content

7.1 The public profile is free, and Member may always view and edit it. Every change is subject to review, and TruthMolar may reject, edit for format, hold, or unpublish any profile content at its sole discretion. The public page shows the last approved version. While Member has authorized a marketing agency and the representation stands, the agency may also edit the profile; Member's own access to it is never removed, and every edit is reviewed the same way no matter who submitted it (Section 9).

7.2 Member warrants that everything it submits — text, images, credentials, service claims — is accurate, lawful, non-infringing, and compliant with dental advertising rules in Member's jurisdiction. TruthMolar does not verify Member's content and assumes no duty to do so.

7.3 Neutral registry-derived listing data may remain in the finder regardless of Member's participation, suspension, or departure. Member has no right to removal of registry-derived facts.

8. The trust rules — contract terms, not slogans

8.1 Money never touches the data. No payment, credit purchase, spend level, or commercial relationship of any kind affects patient-facing comparisons, verdicts, percentages, fee benchmarks, ratings, or the substance of what patients are shown. Member acknowledges TruthMolar's public commitment to patients: "No dental office can pay to change what we show you," and agrees that TruthMolar's refusal to sell any influence over patient-facing data is a term of this agreement Member may never demand an exception to.

8.2 Labeled placement. The sole paid visibility TruthMolar may offer is placement that is always labeled as sponsored, appears only in designated slots, and never alters comparisons, verdicts, benchmarks, or ratings. Purchasing placement grants position in the labeled slot and nothing else.

8.3 Anti-gaming. Attempting to manipulate rankings, comparisons, reviews, outcome records, verification, benchmarks, or patient-facing data — by payment, false reporting, coordinated activity, fake accounts, incentivized reviews, or otherwise — is a material breach. TruthMolar may terminate the Organization for cause, and all Granted Credit is forfeited immediately upon such termination. Purchased Credit remains refundable under Section 4.5 less any amounts owed to TruthMolar.

9. Agency representation

9.1 Member may authorize one TruthMolar-partnered marketing agency per Office by signing a Letter of Authorization ("LOA"). Representation covers patient Introductions and their billing only. It never includes Member's login, which remains Member's to hold or create at any time regardless of any election.

9.2 Exclusive representation means only that the agency exclusively controls Introductions and their billing for the covered Office. Prices between the agency and TruthMolar are sealed from Member while the representation stands.

9.3 Profile editing is shared while a representation stands. Member always keeps the ability to view and edit its own public profile. While an authorized representation covers an Office, the agency may also edit that profile alongside Member. Member's access is never taken away. All profile edits remain subject to Section 7 review regardless of who submits them.

9.4 Member may end any authorization at any time, without reason or fee, by notice to TruthMolar, effective immediately. Account-critical notices (expiry, revocation, suspension, reverification) always go directly to Member and cannot be redirected by any agency.

10. Verification failures, suspension, freezing, termination

10.1 TruthMolar may decline, suspend, freeze, limit, or terminate any Office, Organization, or user, at any time, at its sole discretion, with or without notice, for any reason or none, including: failed or lapsed verification; fraudulent or contested claims; patient complaints; suspected gaming; nonpayment or chargebacks; legal or regulatory risk; or conduct TruthMolar judges harmful to patients or the platform. While suspended: Introductions stop, the public profile is unpublished, the neutral registry listing may remain, and billing pauses.

10.2 On any termination or closure: Purchased Credit is refunded to its funding card; all Granted Credit is void; amounts Member owes (including negative balances and chargeback costs) are due immediately and may be set off against any refund. On termination for cause under Section 8.3, Granted Credit is forfeited per that section.

10.3 Member may close its Organization at any time. Closure is not a refund event for Granted Credit and does not excuse amounts owed.

10.4 One written appeal of a suspension is available; TruthMolar answers within five (5) business days; the decision on appeal is final.

11. Data, intellectual property, feedback

11.1 License to TruthMolar. Member grants TruthMolar a non-exclusive, worldwide, royalty-free, sublicensable license to host, reproduce, display, distribute, and adapt (for formatting and display) everything Member submits, for operating, providing, securing, improving, and promoting the platform. For content on the public profile, the license survives termination as to copies already distributed and cached; otherwise it ends when the content is removed.

11.2 TruthMolar owns the platform. The platform, software, designs, text, marks, benchmarks, statistics, rankings, and all aggregated, derived, and de-identified data — including data derived from Member's participation, Introductions, and outcomes — are TruthMolar's exclusive property. Member receives only a limited, revocable, non-transferable right to use the office-facing platform for its own Offices, and no other right or license.

11.3 Feedback. Any suggestion, idea, or feedback Member provides is assigned to TruthMolar upon submission, and TruthMolar may use it without restriction, attribution, or compensation.

11.4 No scraping or reverse engineering. Member shall not scrape, crawl, bulk-extract, mirror, benchmark against, probe, decompile, or reverse engineer the platform or its data, attempt to re-identify any individual from statistics, or access the platform by any means other than the interfaces TruthMolar provides.

12. Changes to the platform and these Terms

12.1 TruthMolar may modify the platform, pricing, the refund set, features, and these Terms at any time. Price and Terms changes are prospective only: they never reprice a delivered Introduction or re-characterize Credit already granted. Material changes are notified at least fourteen (14) days in advance by email or in-product notice; continued use after the effective date is acceptance. If Member does not accept, its sole remedy is to close the Organization under Section 10.3 before the change takes effect.

13. Disclaimers

13.1 THE PLATFORM AND EVERY INTRODUCTION ARE PROVIDED "AS IS" AND "AS AVAILABLE", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, ACCURACY, AND UNINTERRUPTED OR ERROR-FREE OPERATION. TRUTHMOLAR DOES NOT WARRANT THE ACCURACY OF ANY ESTIMATE, EXTRACTION, STATISTIC, OR PATIENT-SUPPLIED INFORMATION, OR THAT ANY PATIENT WILL RESPOND, BOOK, SHOW, OR PROCEED WITH TREATMENT.

13.2 The platform uses generative artificial intelligence to read documents, produce estimates and reports, and answer patient questions. AI output can be inaccurate, incomplete, or wrong, and patients are told so. Estimates printed on Introductions are TruthMolar's statistical estimates, not clinical determinations, and Member shall not represent them as such.

14. Indemnification

14.1 Member will defend, indemnify, and hold harmless TruthMolar, UDight LLC, and their members, managers, officers, employees, and agents from and against all claims, damages, penalties, fines, and costs (including reasonable attorneys' fees) arising from or relating to: (a) Member's content and profile; (b) care rendered, or not rendered, at any Office, and every interaction between Member and any patient; (c) Member's outreach to patients, including TCPA and telemarketing claims; (d) Member's violation of law, including dental licensure, advertising, fee-splitting, anti-kickback, and privacy law; (e) acts of Member's team users and, for a DSO, of any covered Office; (f) Member's breach of these Terms; and (g) chargebacks and payment disputes on Member's charges — except in each case to the extent finally adjudicated to result solely from TruthMolar's willful misconduct.

15. Limitation of liability

15.1 TO THE MAXIMUM EXTENT PERMITTED BY LAW: (a) TRUTHMOLAR IS NOT LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, GOODWILL, OR DATA, HOWEVER ARISING; (b) TRUTHMOLAR'S TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS UNDER OR RELATING TO THESE TERMS IS LIMITED TO THE GREATER OF ONE HUNDRED DOLLARS ($100) OR THE AMOUNTS MEMBER ACTUALLY PAID TRUTHMOLAR IN THE THREE (3) MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM. Unspent Credit refundable under Section 4.5 is a refund obligation, not damages, and does not raise the cap. These limits apply regardless of the theory of liability and even if a remedy fails of its essential purpose. Nothing limits liability that cannot lawfully be limited.

16. Dispute resolution — individual arbitration

16.1 Informal first. Before filing anything, the complaining party must send a written description of the dispute to the other and allow thirty (30) days to resolve it.

16.2 Binding individual arbitration. Any dispute arising out of or relating to these Terms or the platform shall be resolved by final, binding arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules, by one arbitrator, seated in Boston, Massachusetts, in English. Judgment on the award may be entered in any court of competent jurisdiction. Either party may instead bring an individual claim in small claims court, and TruthMolar may seek injunctive relief in court for violations of Sections 5.3, 8, or 11.

16.3 Class waiver. All disputes are resolved on an individual basis only. Neither party may participate in a class, collective, consolidated, or representative action, and the arbitrator has no authority to hear one. If this waiver is held unenforceable as to a claim, that claim proceeds in court and the rest remain in arbitration.

16.4 Governing law and venue. These Terms are governed by the laws of the Commonwealth of Massachusetts, excluding its conflict rules. For anything not subject to arbitration, exclusive venue lies in the state and federal courts sitting in Suffolk County, Massachusetts, and Member consents to their jurisdiction.

17. General

17.1 Assignment. Member may not assign these Terms or any Credit without TruthMolar's prior written consent; any attempt is void. TruthMolar may assign freely, including to an affiliate or acquirer.

17.2 No exclusivity owed by TruthMolar. TruthMolar serves competing offices in every market, sets its own product and routing, and owes Member no exclusivity, priority, or minimum of any kind.

17.3 Non-disparagement. Member shall not make false or misleading public statements about TruthMolar. Nothing restricts truthful statements, reviews, or statements to regulators or in legal proceedings.

17.4 Notices. TruthMolar gives notice to the Organization's email on file; Member gives notice to [EMAIL]. Notices are effective when sent.

17.5 Entire agreement; order of precedence. These Terms, the policies they reference, and any signed LOA are the entire agreement and supersede all prior discussions. A signed LOA controls over these Terms only for the representation matters it addresses.

17.6 Severability; waiver; survival. If any provision is unenforceable, it is reformed to the minimum extent necessary and the rest stands. No waiver is implied from any failure to enforce. Sections 2, 4.5–4.6, 5.3, 6, 8, 10.2, 11, 13–16, and 17 survive termination.

17.7 Force majeure; electronic execution. TruthMolar is not liable for delay or failure caused by events beyond its reasonable control. These Terms may be accepted and executed electronically.